How To Design A Killer App Lansing Page

So you launched another digital ad campaign - maybe it was Google Adwords, Social Media ads or Targeted display ads - you had a deal customers couldn't refuse, your ads were perfectly optimized and your targeting was on point. Your click-through rate was through the roof, and you saw an increase in web traffic to your home page but your conversion rate was little to none. You may be asking yourself "what was I missing?!" and the answer is simple: A flawless landing page.

Yes - Technically, a landing page is any web page that a visitor can 'land on'. However, when creating ad campaigns you want to create a page that is uniquely designed for a call to action. As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your visitors. The success of your landing page of course, will vary depending on what your goal is when someone visits the landing page.

A good, persuasive landing page grabs the attention of visitors and compels them to complete an action. Which is why context - not content - is king when it comes to conversion. Learn how you can create a winning landing page and convert more website visitors with thesesixsimple landing page tips.

Determine who will be building your landing pages

In most cases you will have a webmaster who manages your website on a monthly basis create the landing pages for you. However, if you do not have a web master and will be handling this internally, there are plenty of free template-based solutions that integrate nicely into Wordpress or act as standalone hosts for a small monthly fee. Creating the right landing page will require the right tool, explore various builder applications you can use to make that possible.

Clean, organized, user-focused design

The primary goal of your landing page should be to make it as easy as possible for a visitor to convert, so it is important that all elements of your page work towards the conversion objective, whether it being filling out a form, making a purchase, signing up for a newsletter, completing an application or downloading an ebook.An effective landing page design makes smart use of color and eye-catching images. Certain button colors such as red or green are said to increase landing page conversions, but above all make sure that there is a strong contrast between your button color and your background. There are many different attributes you should consider to ensure a good landing page – color, call to action, image sizes, clear description of what the visitor is receiving and overall look and feel.

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Strong Headers and Sub-headers

This may be a given for most, but you'd be surprised how many landing pages we see that lack in this area. Landing page headers and sub-headers provide a key opportunity to promote the value of your offer. The most effective landing pages confirm the offer with the header and use the sub-heading for further explanation of the offer or to share the value proposition. For example…

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Don't forget, you only have about 8 seconds to convince the visitor the offer is worth pursuing, so compelling headers and sub-headers are an absolute must.

Less is More

Natural navigation and zero distractions (such as pop-ups) are key elements to a great landing page. Your landing page should provide all the necessary information needed - but nothing more or your page may become overwhelming to visitors.

The information you decide to put on your page should be easily scannable - consider using bullet points in your copy to explain details when possible.
Key information needs to be shown above the fold
Use below the fold to give visitors the information they are seeking in a non-intrusive way.
Video landing pages highlight key points with text and use a clickable video to explain the details.

Optimize your page for mobile

Over 30% of all web activity comes from mobile and it's been shown that having a mobile-friendly site can even double your conversions. To say having a mobile-friendly landing page is essential is an understatement in 2017. You want your visitor to be able to intuitively navigate your landing page, it should look and feel great - fast loading, and uber clickable.

Testing, Testing!- Is this thing on?

The grand finale of developing a good landing page is testing. An effective landing page simply cannot be created without a thorough amount of testing, and we mean multiple levels of testing. Step one is to test all of your links, buttons and forms, make sure everything is directing and performing as it should be and that all email automations are sending properly. Step two is to test and track your results to see what your landing page is doing right, and what it is doing wrong. Notice where your visitors fell off, how long were they on the page, and if they began to complete an action or not. Keep an eye on the landing page's analytics throughout the entire campaign, don't wait until your campaign is over to make adjustments, or to view results. Test, test, and test some more!

Now that you have the basics to developing a killer landing page go out there and launch your next digital advertising campaign!

Written by: Danielle Ryan of BriteIdea Marketing Group